How to Increase Google Business Profile Traffic (& Why it Matters)
A Google Business Profile is a free tool that helps your business show up on Google Search, Maps, and Shopping. It’s an important step for small businesses to reach local customers. You can start your digital marketing journey by claiming, setting up, and optimizing your Google Business Profile and it’s super easy to use once you know how.
At Infinite Digital Group, we help local businesses show up on Google. We’ve seen small shops go from getting zero calls to getting phone calls every day. The secret? Using Google Business Profile the right way.
This guide will show you how to get more people to see your business on Google.
How Does Google Business Profile Work
Google Business Profile is your business listing on Google. When someone searches “pizza near me” or “hair salon,” Google shows a map with businesses. That’s where your profile appears.
Your profile shows:
- Your business name
- Your address
- Phone number
- Photos
- Customer reviews
- Hours you’re open
When people search for what you offer, Google decides which businesses to show first. Google looks at your location, what you sell, your reviews, and how complete your profile is.
Businesses at the top get the most customers. If you’re not there, people can’t find you.
Benefits of Google Business Profile (GBP) for Businesses
Let’s talk about why this matters for your business.
People Find You Easily
When you’re in the top 3 on Google Maps, you get most of the clicks. If you’re not there, customers go to other businesses.
It Costs Nothing
Google Business Profile is 100% free. Once you set it up, it keeps working without any cost.
Customers Trust You More
When people see your profile with good reviews and photos, they feel safe choosing your business. Most people check Google before they buy anything.
You Get Ready-to-Buy Customers
People on Google Maps need something now. They’re ready to call or visit. These are the best kind of customers.
You See How You’re Doing
Google tells you how many people see your profile and what they do. This helps you get better.
How to Attract More Visitors to Your Google Business Profile in 2025
We’ll show you exactly what to do. To get more visitors in 2025, keep your profile fresh and complete. Add clear photos, correct business details, and regular updates. Ask happy customers to leave reviews. Use local words people search for. These easy steps help more people find and visit your business online.
Common Mistakes to Avoid with Your GBP
Let’s look at mistakes that hurt your business. Don’t do these things.
Wrong Information
Your address must be the same on Google and your website. If they’re different, Google gets confused.
Ignoring Reviews
When customers write reviews and you don’t reply, it looks bad. Always answer reviews.
Bad Pictures
Dark or blurry photos make your business look bad. Use clear, bright photos.
Adding Extra Words to Your Name
Don’t name your business “Joe’s Pizza Best Pizza Cheap.” Just use your real business name. Google will remove your profile if you do this.
Never Updating
If you never add new photos or posts, people think you’re closed. Update your profile often.
Wrong Category
Pick the right category for your business. A coffee shop should pick “Coffee Shop,” not “Restaurant.”
Not Checking Your Stats
Look at your profile stats every week to see what’s working.
Why is My Business Not Showing Up on Google?
If people can’t find you on Google, here’s why:
You didn’t verify your business yet. You must do this first. Your information is different in different places online. You picked the wrong category. Google blocked your profile for breaking rules. Or other businesses have better profiles than you.
Sometimes there are just too many businesses like yours nearby. You need to make your profile better than theirs.
5 Easy Steps to Attract More Visitors to Google Business Profile
Here are the exact steps to get more customers.
Step 1: Verify Business on Google
This is the first thing you must do. Your business won’t show up without this.
Do this:
- Go to google.com/business
- Log in with your Google email
- Type your business name
- If you see it, click to claim it. If not, make a new one
- Type your business name, address, and phone number
- Google sends you a code in the mail
- Type in the code when it comes
This takes 1-2 weeks. While you wait, fill out your profile.
Step 2: Add Accurate Information & Update Regularly
Fill out everything on your profile. Complete profiles get seen more.
Add this information:
- Hours you’re open, including holidays
- Phone number customers can call
- Website link
- What you do in simple words
Write your description like you’re talking to a friend. Say “We make fresh pizza with local ingredients” not “pizza pizza best pizza.”
Pick your main category carefully. This is very important. You can add more categories, but the first one matters most.
Add details like:
- Wheelchair access
- Free WiFi
- Outside seating
- What makes you special
List what you sell with prices. This helps customers know what you offer.
Change your profile when things change. New hours? Special deal? Update it right away.
Step 3: Upload High-Quality Photos & Videos
Photos are really important. Businesses with photos get way more customers.
Upload these photos:
- Front of your business so people can find you
- Inside showing a clean space
- Your products in clear photos
- Your team at work
- Before and after if you fix or change things
Start with 10 photos. Add new ones every few weeks. Let customers share their photos too.
Photo tips:
- Use good lighting
- Make sure photos are clear
- Show your business as it really looks
Videos are even better. Make a short video showing your business or what you do.
Step 4: Encourage Customers to Leave Feedback
Reviews help you a lot. They make you show up higher and help customers trust you.
But most happy customers won’t leave reviews unless you ask.
How to get reviews:
- Ask when customers are happy
- Send an email with a review link
- Tell your team to ask customers
- Make it easy with a direct link
- Ask at the right time right after they buy or visit
Reply to all reviews:
- Say thank you for good reviews
- Be nice with bad reviews (say sorry, offer to fix it)
Google watches how you reply. Businesses that reply get seen more.
Never buy fake reviews. Google will remove your profile.
Step 5: Use Performance Insights to Improve
Google shows you free information about your profile. Most people never look at this.
Check these things every week:
- How people find you
- What they search for
- What they do (call, visit website, get directions)
- How many people see you
If you see less people viewing you, something is wrong. Fix it. If some photos get lots of views, add more like them.
Use these numbers to get better.
Related Keywords
People search for these things on Google:
- Google Business Profile traffic
- Increase GBP engagement
- Local SEO optimization
Long Tail Keywords
People also search using longer phrases like:
- How to increase Google Business Profile traffic in 2025
- Best ways to improve your Google Business Profile ranking
- How to get more calls from Google Business Profile
Extra Tips to Get Even More Customers
Want to do even better? Try these tips.
Post Updates Often
Google lets you post updates on your profile. Share:
- Sales and deals
- New products
- News about your business
- Events
Post 2-3 times per week. Posts go away after 7 days.
Use Natural Language
People talk to their phones saying “find a pizza place near me.” Write your description like people actually talk.
Keep Your Info the Same Everywhere
Put your name, address, and phone number the same way on every website. This helps Google trust you.
Answer Questions
Your profile has a questions section. Add common questions yourself with answers. Don’t wait for people to ask.
Look at Other Businesses
Check what the top businesses near you do. What photos do they use? What categories? Learn from them.
What You’ll Get
When you do all this, you’ll see real results. Most businesses see way more people viewing their profile in 3 months. More people will call you, visit your website, and come to your business.
Think about it: if you get just 5 more customers each month, and they each spend $100, that’s $6,000 more money each year. And Google Business Profile is free.
At Infinite Digital Group, we’ve helped many businesses. One AC company went from hidden to showing up first on Google. They got so many calls they needed to hire more workers. A restaurant went from 12 reviews to 200 reviews in 6 months. Their weekend bookings went up 40%.
Final Thoughts
Your Google Business Profile is the best free tool for local businesses. It brings you customers who want to buy now.
The businesses doing well on Google aren’t always the biggest. They’re the ones who set up their profile right and keep it updated.
At Infinite Digital Group, we think every local business should be easy to find. You can do this yourself or we can help you.
Every day you wait is another day customers call other businesses instead of you. Start today and watch more customers find you.
These steps have worked for hundreds of businesses. They’ll work for you too.
Need help with your Google Business Profile? Infinite Digital Group helps local businesses show up on Google. Contact us today to get more customers.
