How Much Does It Cost to Redesign a Website?

How Much Does It Cost to Redesign a Website?

If your website looks old, loads slowly, or is not bringing in the customers you expected, you might be thinking about a redesign. But before you start, you probably want to know one thing: how much is this going to cost?

The truth is, website redesign cost can range widely. A small update might cost a few hundred dollars, while a full rebuild with new features can cost several thousand. In this guide, we will explain what goes into the cost of a website redesign, what affects the price, and what you can expect to pay at different levels. We will also share our own redesign pricing at Infinite Digital Group.

What Does “Website Redesign” Actually Mean?

Before talking about cost, it helps to understand what a redesign actually includes. A redesign is not always a full rebuild from scratch. It can mean different things depending on what your website needs:

• A visual refresh  updating colors, fonts, images, and layout without changing the core structure
• A partial redesign  redoing a few key pages like the homepage or product pages
• A full redesign  rebuilding the entire website with new design, new structure, and possibly new features
• A platform migration  moving your website from one system to another, such as from a custombuilt site to WordPress, along with a new design

Knowing which type of redesign you need will help you understand where your budget should go.

Why Do Businesses Redesign Their Websites?

There are many reasons a business might decide to redesign their website. Here are the most common ones:

1. The design looks outdated. Design trends change over time, and a website built five or more years ago may look oldfashioned compared to competitors. 
2. The website is not mobile friendly. Many older websites were built before mobile browsing became common. If your site does not work well on phones, you are likely losing visitors. 
3. The website loads too slowly. Slow websites frustrate visitors and can hurt your search engine ranking. 
4. The business has changed. If your company has added new products, services, or changed its branding, your website should reflect that. 
5. The website is not generating leads. Sometimes a website looks fine but is not set up to turn visitors into customers. A redesign can fix this with better calls to action and forms. 
6. The website is hard to update. If you do not have a content management system, or your current one is difficult to use, a redesign can give you an easier way to manage your content. 

What Affects the Cost of a Website Redesign?

Several factors decide how much a redesign will cost. Here is a table showing the main ones.

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How Website Redesign Cost Compares to Building a New Website

Many business owners assume a redesign will always be cheaper than building a new site. This is not always true. Here is why:

• If your old website has a lot of content, moving it over correctly takes time, which can add to cost.
• If your old website was built on an outdated system, it may be easier and cheaper to start fresh than to work around old code.
• If you are keeping the same structure but just updating the look, this is usually cheaper than a new website.
• If you are changing the entire structure, adding new features, and rewriting content, the cost can be close to or the same as building a new site.

In general, a simple refresh is cheaper than starting new. But a full redesign with new features is often priced similarly to a new website build.

Typical Website Redesign Cost Ranges

Based on general industry pricing, here is what businesses typically pay for different types of redesigns.

These numbers can go higher depending on how many pages you have, how custom the design needs to be, and whether you need ongoing support after the redesign.

Infinite Digital Group Redesign Packages and Pricing

At Infinite Digital Group, our website packages work well for redesign projects too. Whether you need a small update or a complete rebuild, we have an option that fits.

What Each Package Includes for a Redesign

Basic Package ($149) Good for businesses that just need a simple visual update. This includes 2 pages, stock images, a slider banner, a contact form, and full deployment, along with our satisfaction and moneyback guarantee.

Startup Package ($349) A good option if you need to redesign a few more pages and improve your overall look. Includes 6 pages, 5 stock photos, 3 banner designs, a Googlefriendly sitemap, and W3C certified HTML. Mobile responsive design and CMS can be added if needed.

Professional Package ($599) This includes CMS support, so you can manage your own content after the redesign. It comes with 10 unique pages, mobile responsive design, 8 stock images, and 5 banner designs.

Elite Package ($999) A strong choice if your redesign needs to do more than just look better. This package includes up to 15 pages, online booking or appointment tools, payment integration, custom forms, lead capture forms, newsletter signup, and social media integration.

Corporate Package ($1,949) Best for a full corporate redesign. Includes 15 to 20 pages, custom WordPress or PHP development, unlimited revisions, full CMS, multilanguage support if needed, a dedicated account manager, and 5 years of free domain registration.

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Steps Involved in a Website Redesign

Understanding the redesign process can help you see where the cost comes from. Here is a general outline of the steps involved:

1. Review of the current website  Looking at what is working and what is not, including design, content, and performance.
2. Planning the new structure  Deciding if pages will stay the same, be combined, or if new pages will be added.
3. Design work  Creating new layouts, choosing colors and fonts, and designing banners or graphics.
4. Content updates  Writing new text or updating existing content to match the new design and goals.
5. Development  Building the actual pages, adding any new features like forms or payment tools.
6. Testing  Checking that the website works well on different devices and browsers.
7. Launch  Making the new website live, along with any needed redirects to keep search engine rankings safe.
8. Postlaunch support  Fixing any issues that come up after launch and making small adjustments.

Common Mistakes to Avoid When Redesigning a Website

1. Redesigning without a clear goal. Before you start, decide what you want the redesign to achieve, whether it is more leads, better mobile experience, or a fresh look.
2. Ignoring SEO during the redesign. If your website ranks well in search engines, changing the structure or URLs without a plan can hurt your rankings. Make sure your redesign includes proper redirects.
3. Choosing design over function. A website that looks nice but does not help visitors take action, like filling out a form or making a purchase, is not doing its job.
4. Not testing on mobile devices. Always check how the redesigned website looks and works on phones and tablets before launch.
5. Skipping a content review. A redesign is a good time to remove old, outdated content and add fresh, useful information for your visitors.
6. Not planning for future updates. Choose a system that allows you to make changes yourself in the future, so you are not stuck depending on a developer for every small update.

How to Decide If You Need a Full Redesign or a Small Update

Not every website needs a complete rebuild. Here are some questions to help you decide:

Is your website mobile friendly? 

If not, this alone may be worth a redesign.

Does your website load quickly? 

Slow websites often need deeper technical work, not just a visual update.

Is your content still accurate? 

If your services or products have changed a lot, you may need new pages, not just a new look.

Are you getting enough leads or sales from your website? 

If not, you may need new features like forms, calls to action, or booking tools.

Is your current website easy to update? 

If you struggle to make changes yourself, a redesign with a proper CMS can save you time going forward.

If your answers point to just a few small issues, a visual refresh may be enough. If there are multiple problems, a full redesign is likely a better investment.

Final Thoughts

Website redesign cost depends on how much of your website needs to change. A simple visual refresh can cost as little as $150, while a full corporate redesign with custom features can cost several thousand dollars. The right choice depends on your goals, your current website’s condition, and how much new functionality you need.

At Infinite Digital Group, our packages are built to support businesses at every stage, whether you just need a fresh look or a complete rebuild with new features. Every package comes with our 100% satisfaction guarantee, unique design guarantee, and moneyback guarantee, so you know you are making a safe choice.

If you are not sure whether you need a small update or a full redesign, reach out to us. We can review your current website and recommend the best option for your budget and goals.