How Much Does Website Copywriting Cost?
If you are building or updating a website, good writing matters just as much as good design. The words on your website explain what you do, why someone should trust you, and what they should do next. This is called copywriting, and it is a separate skill from web design.
If you are wondering how much website copywriting costs, the answer depends on how many pages you need, how much research is involved, and who is writing it. In this guide, we will explain what website copywriting includes, what affects the price, and what you can expect to pay. We will also share our own pricing at Infinite Digital Group.
What Is Website Copywriting?
Website copywriting is the process of writing the text that appears on your website. This is different from blog writing or general content writing, because copywriting is meant to guide the reader toward taking an action, such as filling out a form, calling your business, or making a purchase.
Website copywriting usually includes:
- Homepage text that explains who you are and what you offer
- About page content that builds trust with your visitors
- Service or product page descriptions
- Contact page text
- Calls to action, such as buttons and short prompts that guide visitors
- Headlines and subheadings that grab attention
Good website copy is clear, easy to read, and focused on what the visitor needs to know, not just what the business wants to say.
Why Does Website Copywriting Cost Money?
Some business owners think they can just write the content themselves to save money, and sometimes that works fine. But professional copywriting often costs money because of the work involved behind the scenes.
A good copywriter does more than just write sentences. They research your business, your competitors, and your industry. They think about what your customers are searching for and what questions they have. They organize the content so it flows well and leads the reader toward an action. They also write in a way that works well with search engines, so your pages have a better chance of being found. All of this takes time and skill, which is why it is priced as a separate service from web design in many cases.
What Affects the Cost of Website Copywriting?
Several factors decide how much website copywriting will cost. Here is a table showing the main ones.
| Factor | How It Affects Cost |
| Number of pages | More pages mean more writing time |
| Amount of research needed | Technical or specialized topics take longer to research |
| Word count per page | Longer pages take more time to write |
| SEO requirements | Writing with keywords in mind takes extra planning |
| Tone and style | A very specific brand voice may need more revisions |
| Number of revisions | Unlimited revisions cost more than a fixed number of rounds |
| Experience of the writer | More experienced copywriters often charge more |
| Turnaround time | Faster delivery can sometimes cost more |
Typical Website Copywriting Cost Ranges
Based on general industry pricing, here is what businesses typically pay for website copywriting, whether hired separately or as part of a website project.
| Copywriting Type | Typical Cost Range | What It Usually Includes |
| Per Page (Basic) | $50 – $150 per page | Simple page with basic information, light research |
| Per Page (Professional) | $150 – $400 per page | Well-researched page with SEO and stronger writing |
| Small Website Package (3-5 pages) | $300 – $900 | Homepage, about, services, and contact pages |
| Medium Website Package (6-10 pages) | $700 – $2,000 | Full website copy including multiple service pages |
| Large Website Package (10+ pages) | $1,500 – $4,000+ | Full site copy, often for larger or more technical businesses |
These numbers can go higher for highly technical industries, such as legal or medical websites, where extra research and accuracy are needed.
Infinite Digital Group Website Packages and Pricing
At Infinite Digital Group, website copywriting is included as part of our website design packages, so you do not need to hire a separate copywriter for a new site. Here is our current pricing.
| Package | Price | Pages | Best For |
| Basic | $149 | 2 Pages | A small business needing simple website content |
| Startup | $349 | 6 Pages | A growing business needing content for more pages |
| Professional | $599 | 10 Pages | A business needing well-organized content and CMS support |
| Elite | $999 | Up to 15 Pages | A business needing content that supports lead generation |
| Corporate | $1,949 | 15-20 Pages | A larger company needing full custom content and development |
What Each Package Includes for Content
Basic Package ($149) Good for a business that needs simple, clear content for a small website. Includes 2 pages, stock images, a slider banner, a contact form, and full deployment, along with our satisfaction and money-back guarantee.
Startup Package ($349) A good option for a business that needs content across more pages. Includes 6 pages, 5 stock photos, 3 banner designs, a Google-friendly sitemap, and W3C certified HTML. Mobile responsive design and CMS can be added if needed.
Professional Package ($599) This includes CMS support, so you can update your content yourself later. It comes with 10 unique pages, mobile responsive design, 8 stock images, and 5 banner designs.
Elite Package ($999) A strong choice if your website content needs to actively bring in leads. This package includes up to 15 pages, along with booking tools, payment integration, custom forms, lead capture forms, newsletter signup, and social media integration, all supported by well-written content.
Corporate Package ($1,949) Best for a larger company needing full custom content across many pages. Includes 15 to 20 pages, custom development, unlimited revisions, full CMS, multi-language support if needed, a dedicated account manager, and 5 years of free domain registration.
What Is Usually Included in a Website Copywriting Project
A typical website copywriting project includes writing for the main pages of your site, such as the homepage, about page, service or product pages, and contact page. It also usually includes writing clear headlines, short descriptions, and calls to action that guide visitors toward the next step, such as filling out a form or making a call.
Some copywriting projects also include basic keyword research, so the content has a better chance of ranking in search engines. Depending on the project, a set number of revisions may be included, allowing you to request changes if the first draft does not fully match what you had in mind.
Steps Involved in a Website Copywriting Project
Understanding the process can help explain where the cost comes from.
The process usually starts with a discovery step, where the writer learns about your business, your customers, and your goals for the website. Next comes research, which may include looking at competitors and understanding what your customers are searching for online. After that, an outline or structure is created for each page, showing what sections will be included. The actual writing then takes place, followed by a review and revision process where feedback is given and changes are made. Once the content is finalized, it is either handed off for the design team to place on the website, or added directly if writing and design are part of the same package.
Common Mistakes to Avoid With Website Copywriting
One common mistake is writing content that talks only about the business instead of focusing on what the customer needs to know. Visitors want to quickly understand how you can help them, not just read a long history of your company. Another mistake is writing overly long paragraphs that are hard to read on a screen, especially on mobile devices. Short paragraphs and clear headings work much better.
Skipping calls to action is another issue. Every page should guide the visitor toward a next step, whether that is contacting you, signing up, or making a purchase. Ignoring SEO is also a common mistake, since content that is not written with search engines in mind may never be found by new visitors. Lastly, some businesses skip proofreading, which can leave spelling or grammar errors on the site that hurt credibility.
How to Decide on Your Copywriting Budget
If you are a small business just getting started, content included as part of a basic website package is often enough to get you online with a professional look. If you are growing and want your website to actively bring in leads, it is worth investing in content that includes stronger calls to action and keyword planning. If you are in a technical or specialized industry, such as legal, medical, or financial services, budgeting for more research-heavy copywriting is a good idea, since accuracy and trust matter more in these fields.
Final Thoughts
Website copywriting cost depends on how many pages you need, how much research is required, and whether you are hiring a separate copywriter or getting content included as part of a website package. Pricing can range from around $50 per page for simple content to several hundred dollars per page for well-researched, SEO-focused writing.
At Infinite Digital Group, content is included as part of our website packages, so you get both design and writing handled together. Every package comes with our 100% satisfaction guarantee, unique design guarantee, and money-back guarantee, so you know you are making a safe choice.
Frequently Asked Questions
Is copywriting included when I hire a web design agency?
This depends on the agency. At Infinite Digital Group, content is included as part of our website packages, so you do not need to hire a separate writer.
Can I write my own website content to save money?
Yes, this is possible, especially for a small or simple website. However, professional copywriting often results in clearer messaging and better results, especially if you want your content to help convert visitors into customers.
How long does it take to get website copy written?
This depends on the number of pages and how much research is needed. A small website’s content can often be written within a few days, while larger or more technical projects may take longer.
Does website copywriting include SEO?
Many copywriting services include basic SEO practices, such as using relevant keywords naturally within the content. If deep SEO strategy is needed, this may be offered as a separate service.
How many revisions are usually included?
This varies by provider. Some include one or two rounds of revisions, while others, especially at higher price points, may offer unlimited revisions.
What information do I need to provide for my website copy to be written?
Usually, a writer will need details about your business, your services or products, your target customers, and any specific points you want highlighted, such as certifications or guarantees.
Is website copywriting different from blog writing?
Yes, website copywriting focuses on the core pages of your site and is meant to guide visitors toward an action. Blog writing is usually longer, more informational content meant to attract visitors through search engines over time.
Can Infinite Digital Group update the content on my existing website?
Yes, we can review your current website content and rewrite or improve it as part of a redesign or standalone content project.
Does the price change for technical industries like legal or medical?
Yes, content for technical or specialized industries often costs more because it requires extra research and accuracy to be written correctly.
What if I am not happy with the first draft of my website content?
Most projects include a review process where you can give feedback and request changes before the content is finalized. The number of revision rounds depends on the specific package or agreement.
