How Much Does a Shopify Website Cost?
If you are planning to sell products online, Shopify is one of the most popular platforms to build your store on. But before you get started, you probably want to know how much a Shopify website actually costs. The answer depends on several things, including the size of your store, the design you want, and the features you need. In this guide, we will break down all the costs involved in a Shopify website, from the Shopify subscription itself to design and development costs. We will also share our own Shopify pricing at Infinite Digital Group.
Understanding the Two Types of Shopify Costs
When people ask how much a Shopify website costs, there are actually two separate costs to think about.
The first is the Shopify subscription fee. This is what you pay Shopify every month to use their platform, hosting, and tools. This fee is the same no matter who builds your website.
The second is the design and development cost. This is what you pay a developer or agency, like Infinite Digital Group, to actually build your store, choose or customize a theme, set up your products, and add any special features you need.
Many people forget about the second cost and only think about the monthly Shopify fee. Both costs matter, and we will go through each one below.
Shopify Subscription Plans and Pricing
Shopify offers several subscription plans, each with different features and limits. Here is a general breakdown of what Shopify typically offers.
| Plan | Monthly Cost (approx.) | Best For |
| Basic | $39/month | New businesses just starting to sell online |
| Shopify | $105/month | Growing businesses that need more staff accounts and features |
| Advanced | $399/month | Larger businesses needing advanced reporting and lower transaction fees |
| Plus | Starting around $2,300/month | Large businesses with high sales volume and custom needs |
Shopify pricing can change over time, so it is worth checking Shopify’s official pricing page for the most current numbers before you decide. On top of the monthly fee, Shopify also charges a small transaction fee on sales, unless you use Shopify Payments as your payment processor.
What Affects the Cost of Building a Shopify Store?
Besides the monthly subscription, the cost of actually building your store depends on several things.
| Factor | How It Affects Cost |
| Number of products | More products take more time to upload and organize |
| Custom design vs theme | A custom design costs more than using a ready-made theme |
| Number of pages | More content pages mean more design and writing work |
| Apps and integrations | Extra apps for reviews, email, or shipping can add monthly costs |
| Payment gateway setup | Some payment methods need extra setup time |
| Product photography | Professional photos cost more than using stock or supplier images |
| Migration from another platform | Moving products and data from an old store adds cost |
| Ongoing maintenance | Regular updates and support may be an additional cost |
Typical Shopify Website Cost Ranges
Based on general industry pricing, here is what businesses typically pay to have a Shopify store built, not including the monthly Shopify subscription.
| Store Type | Typical Cost Range | What It Usually Includes |
| Basic Shopify Store | $200 – $600 | A ready-made theme with basic setup and a few products |
| Small Business Store | $500 – $1,200 | Theme customization, more products, basic branding |
| Professional Store | $1,000 – $2,500 | More custom design work, apps, and better product presentation |
| Advanced Store | $2,000 – $5,000 | Custom features, advanced apps, and unique design elements |
| Enterprise Store | $5,000 – $15,000+ | Fully custom design, complex integrations, large product catalogs |
Keep in mind, these numbers are for the design and setup work only. The Shopify monthly subscription fee is separate and ongoing.
Infinite Digital Group Shopify Packages and Pricing
At Infinite Digital Group, we also build Shopify stores using the same package structure as our regular websites. These packages can be adjusted to fit an online store setup, depending on how many products and features you need.
| Package | Price | Pages | Best For |
| Basic | $149 | 2 Pages | A very simple store with a few products |
| Startup | $349 | 6 Pages | A small store with basic product listings |
| Professional | $599 | 10 Pages | A store with CMS support and better design |
| Elite | $999 | Up to 15 Pages | A store with payment integration, forms, and marketing tools |
| Corporate | $1,949 | 15-20 Pages | A fully custom store with advanced features and support |
What Each Package Includes for a Shopify Store
Basic Package ($149) Good for a very small store just getting started. Includes 2 pages, stock images, a slider banner, a contact form, and full deployment, along with our satisfaction and money-back guarantee. Product upload count is limited at this level.
Startup Package ($349) A good fit for a small store with a modest number of products. Includes 6 pages, 5 stock photos, 3 banner designs, a Google-friendly sitemap, and W3C certified HTML. Mobile responsive design and CMS can be added if needed.
Professional Package ($599) This includes CMS support, making it easier to manage your products after launch. It comes with 10 unique pages, mobile responsive design, 8 stock images, and 5 banner designs.
Elite Package ($999) A strong option for a store that needs to do more than just list products. This package includes up to 15 pages, payment integration, custom forms, lead capture forms, newsletter signup, and social media integration, all useful for a growing online store.
Corporate Package ($1,949) Best for a larger store with many products and advanced needs. Includes 15 to 20 pages, custom development, unlimited revisions, full CMS, multi-language support if needed, a dedicated account manager, and 5 years of free domain registration.
Additional Costs to Keep in Mind
Beyond the Shopify subscription and the design and development cost, there are a few other expenses that often come up with a Shopify store.
Apps are a common extra cost. Shopify has a large app store with tools for things like email marketing, product reviews, upselling, and shipping calculators. Many of these apps have their own monthly fees, which can add up depending on how many you use.
A custom domain name is another cost, usually a small yearly fee unless it is included as part of your website package. Product photography can also be a factor, especially if you are selling physical products and want professional-looking photos instead of using supplier images.
Payment processing fees are charged on every sale, either through Shopify Payments or a third-party payment gateway. These fees vary depending on the payment method and your Shopify plan. Lastly, ongoing maintenance and updates, such as adding new products, running sales, or updating your design over time, may require additional support if you are not doing this yourself.
Steps Involved in Building a Shopify Store
Understanding the process can help explain where the cost comes from.
The process usually begins with planning, where the store structure, product categories, and overall goals are discussed. Next comes theme selection or custom design, where the look and feel of the store is decided. After that, the store is set up on Shopify, including basic settings like currency, shipping, and taxes. Products are then uploaded, including descriptions, prices, and images. Payment gateways are configured so customers can check out smoothly. Any needed apps are installed and set up, such as tools for reviews or email marketing. The store is then tested across different devices to make sure everything works correctly. Finally, the store is launched, and the team may continue monitoring it for a short period after launch to fix any early issues.
How to Decide on Your Shopify Budget
If you are just starting out and want to test if your product sells well online, a basic setup with a ready-made theme is often enough. If you already know your business is growing and you want a store that reflects your brand well, a mid-range custom setup is a better investment. If you are running a larger operation with many products, multiple payment methods, or specific integrations with other business tools, a more advanced or enterprise-level build is worth the higher cost.
It also helps to think beyond just the launch cost. Since Shopify charges an ongoing monthly fee, and you may need occasional updates or new features later, it is smart to budget a little extra for maintenance and growth, not just the first version of your store.
Final Thoughts
The cost of a Shopify website has two parts: the monthly Shopify subscription, which usually starts around $39 a month, and the design and development cost, which can range from a couple hundred dollars for a basic store to several thousand for a fully custom, advanced setup. The right budget depends on how many products you are selling, how custom you want the design to be, and what features your store needs.
At Infinite Digital Group, our packages are built to support businesses at every stage, whether you are launching your first small store or building a larger, feature-rich Shopify site. Every package comes with our 100% satisfaction guarantee, unique design guarantee, and money-back guarantee, so you know you are making a safe choice.
Frequently Asked Questions
Do I need to pay for Shopify and a developer separately?
Yes, these are two different costs. Shopify charges a monthly fee to use their platform, while the design and setup work is a separate one-time or ongoing cost paid to a developer or agency.
Can I build a Shopify store myself without hiring anyone?
Yes, Shopify is designed so that people without technical skills can build a basic store using ready-made themes. However, hiring a developer can save time and often results in a more professional and better performing store.
How many products can I add to my Shopify store?
Shopify does not have a strict limit on most plans, but the cost of setting up your store often depends on how many products you have, since each one needs to be uploaded with details, pricing, and images.
Do I have to use Shopify Payments?
No, Shopify supports other payment gateways as well. However, using a different payment processor may come with an extra transaction fee on top of your Shopify plan.
Is a custom design worth the extra cost?
If your brand identity is important to you and you want your store to stand out from others using the same themes, a custom design is often worth the investment. If you are just testing an idea, a ready-made theme can be a more affordable starting point.
Will I need to pay for apps on top of my Shopify plan?
Many stores use additional apps for things like reviews, email marketing, or upselling, and these apps often have their own monthly fees separate from your Shopify subscription.
How long does it take to build a Shopify store?
This depends on the size and complexity of the store. A basic store can often be ready within a week, while a more advanced, custom-built store can take several weeks depending on the number of products and features involved.
Can Infinite Digital Group migrate my existing store to Shopify?
Yes, we can help move your products, content, and data from another platform to Shopify as part of the setup process.
Does the price include ongoing support after launch?
Our packages include a period of support after launch to handle any early issues. Ongoing maintenance beyond that, such as adding new products regularly or making design changes, can be discussed separately based on your needs.
What is the cheapest way to get started with Shopify?
Starting with the Basic Shopify plan and a ready-made theme with a small number of products is usually the most affordable way to launch a store. You can always upgrade your plan or redesign your store later as your business grows.
